One of the best ways that I've found to develop an elevator pitch is to boil down a bio into 30 seconds. Bios are important because they help you tell your story. They give your fans insight into who you are and they give industry people like booking agents and journalists a great starting point to your music.
So how exactly do you create a bio? How long should it be? Where should I put it when it's finished?
A proven outline used by many PR and marketing agencies is to break it down into 4 sections:
1. Intro
Opening paragraph with an interesting summary of who you are, where you're from and what you do. You can also add in something about a new single, album or project here.2. The Past
What have you done leading up to this point? Have you played in any other bands or groups? Stay away from childhood information unless specifically asked.3. The Present
What are you currently working on? Any big achievements? Tours? Releases? Other interesting news.4. The Future
What are you plans for the future. Where do you see yourself in 3 years?A good rule of thumb is to keep your long version to 1 word page or less. Once you write your bio you'll have a better understanding of your goals and how to accomplish them. Also write the bio with both your fans and industry people in mind.
Once you finish your bio it's just a matter of shortening it to 30 secs or less and you're ready to go!
