Let's be honest. When it's Friday and you're at work what's really on your mind? Diving into some new projects? Doing actual WORK? Likely story! The truth is that Fridays are primarily "clean-up" days. Making sure your week of work is organized, sending those final emails and other tasks meant to let you enjoy the weekend. By 3pm on a Friday most of us are already at the lake or beach sipping on cold drinks and enjoying our time off. Well, mentally anyways.
According to AirPR, the best times to post news for journalists and other media outlets is on Mondays and Wednesdays. Most of the time people are too busy working on Tuesdays and as we now know, Fridays are nonexistent. Next time you release news try to do it on a Monday or Wednesday at the first thing in the morning or just before lunch on the East Coast. That should greatly increase your chances of being noticed.
Check out the article on Fast Company here.
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